Ruby Merlot (2025)
Sticker Sheet Design
I designed a set of four stickers that draw from the brand’s playful, girlish aesthetic and its pink–red colour palette, created to pair seamlessly with the berry and brown journals in the collection. I also incorporated the journals’ signature add-on charms like the rosette and the heart-shaped key into the sticker design and introduced Ruby, the character in the design, who brings a whimsical, joyful spirit to help the visual story of the brand come together.